August 28, 2008
Keep it simple
Many websites are over complicated and hard to navigate these days, it is a sign of the times where a single webpage is used to hold the maximum amount of information; this especially applies to commercial websites.
Apple demonstrates this with:
A simple header navigation
One product in the body of the page
A few informational links about the featured product with images below the fold
So what should be removed from these websites?
What should not be on a site?
Unrelated products
Unrelated sidebar ads
Lots of copy
Clutter
Finally, what can be done to resolve this problem?
What a webpage should have:
Weighing every word
Removing unneeded elements
Using tasteful colours and whitespace
Limiting the amount of overall information the shopper sees at one time
Source [Smashing Magazine]
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